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Autolab

BRANDING & IDENTITY

—Polymath Ventures—

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Autolab is a chain of car care centers that deliver best-in-class auto repair service and customer experience. There are typically only two options for auto repair service in Colombia: dealerships that deliver good service at very high prices and smaller, low-quality independent repair shops. Autolab is a third—and best—option. Today Autolab serves more than 300 customers per month in its first center.

ABOUT THIS PROJECT  The main challenge for this project was to craft a solution for a new company that combines the service and experience level of a dealership at a more approachable price. We decided to use a more refined and elegant logo to express the quality of the work and added a fresh color pallet in order to make the visual communication and environment of the shop more friendly. 

BRAND CREATION + DIRECTION
Cristian Vargas ©
PROJECT MANAGER
Kevin McElroy (Polymath Ventures)
PHOTOGRAPHY
Polymath Ventures ©