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Salvaje

TYPEFACE DESIGN

—Type & Media Final Project—

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Salvaje (silvāticus “wild”; literally, “of the woods”) is a typeface family with four styles, two of them display and two more for text purposes, mainly designed to be used in posters, books, brochures and magazines. The inspiration for this typeface comes from the “Birds of Paradise” which are birds who only live in one part of the world (New Guinea-Australia). These birds are very particular in their appearance because they evolved in a more visual way; with big feathers, bright colors and extreme shape transformation. 

ABOUT THIS PROJECT  TypeMedia is an intensive one year master program held at The Royal Academy of Art, The Hague in The Netherlands, that gives participants the possibility of delving deeper in the field of type design. At TypeMedia, students work intensively in small groups under the guidance of expert and enthusiastic teachers from the permanent and visiting faculty. Courses include calligraphy exercises, stone carving, non-latin scripts, the creation of typeface revivals, Python programming, the usage of state of the art font editing software as well as sketching techniques all leading up to the creation of new letters. The original typeface family exhibited on this website is the result of the final four months of the course. For more information, please visit the TypeMedia Website.

TYPEFACE DESIGN + CONCEPT 
Cristian Vargas ©
TEACHERS AND ADVISERS 
Françoise Berserik, Peter Biľak, Erik van Blokland, Petr van Blokland, Frank E. Blokland, Paul van der Laan, Just van Rossum, Fred Smeijers, Jan Willem Stas, Peter Verheul and the external examiner Phil Baines.